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UYFA liase with Sanyuka TV to promote youth football

In his first speech as Uganda youth football association (UYFA) Chairman, Roberts Kiwanuka told delegates that his leadership will try to enter into strategic partnerships for the development of the association and its activities. 

He said that only strategic partners shall enable UYFA to achieve its objectives.

In that regard, Kiwanuka, who is also the Njeru-based Rays of Grace academy director, met with Joseph Kigozi, the Sanyuka TV General Manager on Monday, September 9, at the Next media park in Naguru.

The two discussed ways on how UYFA can partner with Sanyuka TV to promote the association’s brand and activities.

“Sanyuka TV is the biggest sports TV in the country,” noted Kiwanuka, who revealed that they held fruitful deliberations in which Kigozi guided on what UYFA has to do for their activities to be promoted.

“It broadcasts the StarTimes Uganda premier league, the Big league, and international matches. Any sports entity would want to associate with Sanyuka TV.”

“TV stations need content, and now the onus is onto us to find that content and package it better to attract sponsors.”

“Football funding is more in TV sponsorships like Moses Magogo (FUFA President) has always reiterated, and we want to tap into that. This calls for the introduction of more activities and competitions especially in the post covid19 era,” added Kiwanuka.

A football fan with bias in youth football, Kigozi is one of the top marketing people the country is blessed with.

“We had a very fruitful discussion, and Sanyuka TV can potentially partner with UYFA,” said Kigozi, who is also the JKA (Joe Kigozi Academy) director.

I think there is a better leadership now, and Kiwanuka is a very ambitious, dedicated, and committed administrator who wants to deliver -just like me.”

“There is a need to simplify the registration of academies. UYFA should set minimum standards to register academies as they improve. As JKA soccer academy, we shall be registered members of UYFA,” added Kigozi.

Story Courtesy of UYFA (

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