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L-R: Kenneth Kazooba, Joe Kigozi, Somdev Sen, Arinaitwe Rugyendo, Nakiwala Kiyingi and Bernard Bainamani pose for a group photo after the presser | Courtesy photo

MTN Uganda formally endorsed by FUFA, UPL as SUPL Broadcast sponsor

MTN Uganda has been formally endorsed by the Federation of Uganda Football Associations (FUFA) and the Uganda Premier League (UPL) as the Official Broadcast Sponsor of the StarTimes Uganda Premier League on Sanyuka TV.

The move is intended to complement the great strides the governing bodies, FUFA and UPL, have made in promoting and growing Ugandan football over the years.

MTN Uganda has committed to contribute UGX 600 million as support to clubs in the top-tier league through the MTN Fans Awards that will reward performing players, coaches, and clubs throughout the season.

Additionally, depending on table standings, all clubs will also receive a token financial reward at the end of the season.

The two-year partnership which will see MTN Uganda spend UGX 300M per year, with part of the money shared by clubs as prize money at the end of the StarTimes UPL season, was announced on Wednesday, February 9 during a joint press conference hosted by FUFA, UPL, and MTN at the Golden Tulip Hotel in Kampala.

What They Said

Somdev Sen (MTN Uganda Chief Marketing Officer): “With the re-opening of the economy and permitting of social activities, the timing to energize local football is perfect.”

“This move to recognize the people and institutions that promote local football is a sure way of growing this much-loved sport in our country.”

“We have committed to contribute some 600 million as support to clubs in the league through the MTN Fans Awards that will reward performing players, coaches, and clubs throughout the league season.”

Florence Nakiwala Kiyingi (FUFA 3rd Vice President): “It’s good for the no.1 telecom network in the country to partner with the no.1 footballing country in the region.”

“Football is an indirect means of communication. It’s a vehicle for economic development and unity. I would be right to say that this partnership is long overdue.”

Joe Kigozi (Next Media Services Chief Strategy Officer): “We are delighted for this partnership with MTN Uganda as they have been great facilitators of our broadcast of the league to date.”

“To see them extend this impact to the players, clubs, and secretariat only further strengthens our product.”

Arinaitwe Rugyendo (UPL Board Chairman): “The Ugandan football administration units’ recognition of MTN’s contribution in promoting Ugandan football through broadcasting the SUPL on TV is a milestone that will see the game reach wider audiences across the country.”

“The return of MTN is a game changer my team and I have been waiting for and have worked hard for since 2015. Welcome back MTN to Ugandan football.”

Fans Activations

To complement the TV live broadcasts, MTN together with Sanyuka TV will activate live viewer parks in different locations especially in Kampala for the public to watch the games and in the process win various prizes through on-ground activations.

The partnership will also see bigger MTN brand presence on match days through activations such as “Ekituuti”, where fans will share their opinions of games live on TV, and the “MTN Fans’ Corner” where fans interact with players and coaches.

Under the MTN Fans Awards, fans will choose players and coaches of the month and season. There will also be cash prizes for outstanding players in every match.

The live match broadcasts and activations will also be extended onto partner radio stations including Radio 4, Akaboozi, Buddu FM, and Star FM, plus on MTN social media pages.

The cash prizes for the MTN Fans Player of the Match, Player and Coach of the month, as well as the Fans Player, Coach, and Club of the Season, plus the cash contributions to all the SUPL clubs at the end of the season will be announced in due course on MTN Sports.

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